Archive for February, 2010

Every Company Delivers a Customer Experience

Posted on February 24, 2010. Filed under: Customer Experience, Practical Branding |

Every company delivers a customer experience…whether they realize it or not.

How certain are you that your employees deliver the customer experience you want them to deliver?  What’s it like to be a customer of your company – have you thought about that lately?  Perhaps it’s great…perhaps not so much.  What’s critically important to realize is that every single employee is a representative of your brand, each individual employee is the face of your company to the people with whom they interact.

You can, indeed, ensure that your employees live your brand. You can ensure that your employees are brand ambassadors for your company. It takes work, it takes involvement, and it takes an ongoing effort. But it can be done. And just think what kind of customer experience you could deliver then.

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